Wednesday 16 May 2012

Chapter 1-4

Question 1:
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

Question 3:
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business


Question 1:

Av Electronics is a shop that sells equipment telemocations highly sophisticated equipment. In which shop sells goods like Apple iphone, ipod touch, ipad, Air macbook, macbook Pro, iMac, Mac Mini and others. This shop is located in Kiulap and Gadong but the main mall is in Kiulap. The customers can come to the stores directly and can also look through the website. They also advertise a product its published articles in newspapers, advertising papers given to the public and placed on a special wall for advertising.


In my research, that disappointed I was part stores do not update it got new things once in their websites. This is one of utter neglect because they do not care about their website. Also because the client does not know what their newest sale in stores. This is their weakness.


In my opinion, I personally prefer to see in their stores any updates. I can see how the situation around the shop and how the service is. I am satisfied there and try to choose the item how it functions is stable or not. This is my opinion but how about opinion you guys?



Question 2:
  
The main reason is that the internet can communicate anywhere, regardless of time and place. The people can be in touch with family, friends outside the country and around the world via email, facebook, twitter, blogs and others. This opens the space for the vendors to make promo goods sold in domestic and abroad. I understand that the population in Brunei is one of the top country once use Southeast Asia facebook. This proves that the internet is very useful to all people and adults and not forgetting to active teenagers surf the Internet. The solution is easy to access internet and fun.

Question 3:


     
Palm garden is a luxury hotel and provides a range of accommodation such as single room, double room and others. Guests can visit the salon for beauty treatments, or to arrange travel tours. Guests also enjoy complimentary access to Fitness Zone, a fully equipped gym and exercise studio is located next to the hotel. Visitors can book through online and enter their website. The risk is the guests do not visit the hotel and this can cause them great loss.


Here I just wanted to share some of the foreign reserve. This is the source of my friend who was recently sailed in KL. He reserves a hotel in KL, but he canceled orders because he was able to other hotels. He book online with ‘‘Booking.com” website. In the short story, when he had returned from a cruise. He reviewed his account and found money accounts are exhausted. After being found'' Booking.com'' has taken the money in his account when he had to cancel the booking and cuts the bill, he was still in KL. Strongly recommend the bank to change the credit card. So be careful when ordering and check it is right first.

    

Brunei Takaful Am is conducting an insurance business. Its mission is To Provide the Best and Highest Quality of Support Needed to Uphold the Status of Takaful Brunei Am Sdn Bhd (TBA) And Family Takaful Brunei Sdn Bhd (EFB) And Achieve Our ​​Visions. And vision is As A Collective Group, We Wish to Be the Only Takaful Provider Customers Have in Mind. As A Company, We Wish To Be A Top Quality Service Provider complementary. Various types of insurance they offer, such as home insurance, car insurance, life insurance, and others. Takaful also offers services to save for the future. At the website, all kinds of methods that appear there. We know of only choose what we want. Disadvantage is the system down, lagging, make the customers waited too long, their system did not access for the payment via online.

Question 4:

Customer-centric is to create web site that is centered on customer wants and needs. To get the sense of businesses are realize that focus their site on customer benefits and make certain of its visitors a good experience are key drivers of sales, honestly, and mouth by mouth advertising. To consider the needs and preferences of their customers benefit, we can make decisions on the content, presentation, design and processes that can be found on website more effective.

It is so difficult to accomplish because of not to satisfied information in detail about the product, the website not update, not trustworthy, there is no secure the goods safe to the buyer. Some of the customer did not familiar about the website and almost all the people use the internet for the social network.

Question 5:



Promoting products on the web is difference from using mass media promotion or personal contact. Let’s talk about using mass media promotion, it have many ways to promote the fishing rod products such as Radio, Television, news paper, screen advertising board and so on. The advantage is many people see the advertisement with a nice look and advanced. The customer always see and listening the advertise on mass media and familiar about that, so it can be more chances the item will sold. The disadvantage is a lot of money can be used to advertise that products because of the high value rental. Advertisement is displayed is not concerned with time and the audience. May ad is displayed during the animation movie story and the audience is mostly younger children.

By using personal contact, the ways of promoting the product is through relatives, easy exist customer and mouth by mouth promotion. In there, family or friends can help expose their products thought consumer to consumer. The customer can actually see the goods, if customers interested they buy on the spot. The disadvantage is rising on spending telephone credit; more spend on car fuel, energy, limited number of buyer and non-guarantee buyer.

A web site is a depository of information destined for public or private use, usually residing in a remote server. Advertising thought the website; there have advantage and disadvantage. The advantage is a seller not worry about the rental expenses by using BlogSpot, new buyer trend for example social network as a platform. The disadvantage is not all the customer knows the website link, network slowdown, lagging, the customer cannot trust the website, not many choices.


In my conclusion, I prefer to use the website by using the BlogSpot because it’s cheaper than others. I will advertise my fishing rod using the facebook and give the link of my blogspot because almost the people have a facebook. So I can invite them and I always update my blog, update the latest one of the fishing rod. So the customers have a choice and the fishing lovers do not miss the opportunity to view my blogger and buy it.

Friday 4 May 2012

TUTORIAL 2: HOME OFFICE FURNITURE ONLINE

INTRODUCTION

I was research about The UK’s leading office furniture store.
.
Modular Ranges Ergonomic Desks with Pedestals
WEBSITES THAT SELL HOME OFFICE FURNITURE ONLINE


In this website is to sell office supermarket products such as office furniture, office chairs, next day delivery furniture, home office furniture, boardroom, reception, bistro and educational. Their focus is one on offering an outstanding choice, excellent quality and exceptional service. Office supermarket have been supplying occasional and training seating to schools, universities, colleges and training organizations.
Therefore, the prices are remarkably low and also provide discounts, free shipping with curtain countries. They give special offers until 71% discounts through the original prices. This strategy shows to attract customer in purchasing their product.
In additional, the website also contains sign up property for customer to receive special offers on the business products via e-mail. The customers save their time to research at the website and online 24hours. They use master card, visa, debit card and etc for the payment and also have term policy.

We accept... Visa, Visa Debit, Visa Electron, Mastercard and Maestro credit and debit cards.
CONCLUSION

In fact that, we can save money, save energy to search all about furniture what we want. In there, many things can we get and flexible. Just on computer and wireless and then surfing the website.
REFERENCES

http://www.officesupermarket.co.uk/, [accessed on 2/5/2012]
 

Tuesday 1 May 2012

Chapter 3: eMarketing Strategies

SUMMARY OF WHAT WAS DONE
Study about Emarketing Strategies   
NEW LEARNING
What did I learn that was new to me?
I learn 6 emarketing Strategies, such as
- Product-based marketing strategies
- Customer-based marketing strategies
- Market segmentation
- Customer behavior
- Acquisition, conversion and retention of customers
- Customer relationship management (CRM)
How do I think this might be useful (in my work practice, in my studies, in my life)?
- It might be useful so that i can react with my creativity..
 
PERSONAL REACTION
How did I feel about what was done?
- I'm so happy all done very well.