Sunday 22 April 2012

SWOT ANALYSIS




Introduction:

Pizza Hut Started its operations in Brunei Darussalam in june 1993 when Olive Tree Corporation was established as the franchisee for Pizza Hut. Olive Tree  Corporation Sdn. Bhd. is a wholly Bruneian owned company.
PIZZA HUT BRUNEI DARUSSALAM...!!!
June 1993.......Pizza hut Gadong
Sept 1995.......Pizza Hut Muara
May 2000........Pizza Hut Sengkurong
June 2000.......Pizza Hut Mentiri
June 2000.......Pizza Hut Tutong
Dec 2000........Pizza Hut Bunut
May 2001........Pizza Hut Jln. Sultan
July 2001........Pizza Hut Kuala Belait
June 2002.......Pizza Hut Seria..

Strengths:
In Pizza Hut, they provide some extra service,extra smile, stay comfortable, great food and also free download internet 24 hours. They served in Full Dinning Restaurant, Take away or Pick-up, and also they deliver door to door.
They have promotion on Tuesday or exactly called ''Double Tuesday''. In that day, anyone want to buy Pizza Hut for 1 piece and they will get free 1 more piece and that is called a ''Double Tuesday''.

Other than that, they also have additional menu like Roasted Chicken Wings and they give half price only on Wednesday.

I think this company will be stable in Brunei market because all the Bruneians people loved to eat Pizza Hut. Some goes to me, i like Pizza Hut Tuna Flavour hehe *peace.


Weakness:

Pizza Hut is identified as the largest users of cheese that affects the pizza hut branches that lack the supply of cheese. The problem with alternatives is eventually identified buy the customers and there is a narrow choices for substitutes. Other than that, the company reported that they incurred high cost in term of their productions; the root of this problems is on the intense competition and their pizza reinvention just to satisfy the taste buds of the customers. As a results, the overhead cost pushed the restaurant branches to have additional charge, not knowing that because of their action, there is more probability to lost most of their customers.

Opportunities:

Pizza hut opened lost of doors throught their pizza reinventions or product innovations. This is evident in the increase of the revenue and increasing brand loyalty with their customers. Their service and products are outstanding and offered new taste combinations and expansion of the varieties of menus also touched their pastas, beverages, and desserts. As said earlier, the opportunity is also part of marketing strategy of the company to provide the proper utilization of the technology through their online-ordering system. The use of landline is still viable but the evolving world of technology where almost 70% of their customers is sitting in front of the computer gives the company bright ideas to establish their relation with them, and their customers' own convenience.


Threats:

Many companies are bothered by the high competition and Pizza Hut is not different from those companies. Competition really gets the firms to push their limitations and bush up the needed investment just to answer the risky competition. Pizza Hut is also concerned with their customer satisfaction and most of the extensive researched and development allotted to the need of the customers. The roles of the prices, promotions, advertisements, and the delivery system make the competition too risky and lead the customers in some series of confusion. When there are many options, the customers find it hard to choose and sometimes lead to dissatisfaction.


Conclusion:

Trough the intensive market consultation of the company, the marketing techniques are integrated and applied in different branches. In return, the efforts will be mimicries by the competitors. The added marketing strategy of the company called "take-out order'' is another measurement of their effectiveness in the society. This is an indication that even if the person in at home, he or she still in search for the product they offer. Their success in on-going innovation both results in good and bad but with their objective to satisfy their customers needs and wants is a quality of service that every firms should adopt.

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